BREAKING — Sophie Cunningham Just Made Her Biggest Move Yet, and It Has Nothing to Do With the Court
Sophie Cunningham watched from the sidelines as Stephanie White and the Indiana Fever engineered one of the most shocking playoff runs of the 2025 WNBA season. A No. 6 seed with nothing to lose, the Fever stunned the league with a 2–1 first-round takedown of the Atlanta Dream, then dragged the powerhouse Las Vegas Aces through a five-game semifinal dogfight. And they did it all without two of their expected pillars: Caitlin Clark and Cunningham herself.
Cunningham’s season came to a brutal halt late in the regular stretch, when a torn MCL against the Connecticut Sun instantly ended what had been a promising debut year in Indiana. But even from the bench, her impact lingered. She put up 8.6 points, 3.5 rebounds, and 1.2 assists across 30 appearances — a steady, gritty presence that helped define the Fever’s new identity. And though she couldn’t close the year on the floor, she found another lane where she not only contributed but thrived.
Because while the Fever were fighting through the postseason, Cunningham was quietly building something else — a brand that is suddenly exploding.
Already a rising personality in the WNBA, Cunningham expanded her off-court portfolio in her first season with Indiana, inking deals with major companies like Adidas and Arby’s. But on Thursday, she fired off her biggest off-court surprise yet: a partnership with Placed to launch her own immersive digital storefront, Placed by Sophie.
The rollout hit Instagram like a mini-earthquake.
“Introducing Placed by Sophie! Step into her new immersive link-in-bio to explore some of her favorite clothing items, basketball gear, cosmetics & more,” Placed announced. “Door’s open now — tap our bio link to enter!”
Inside the interactive shop — creatively designed to look like a locker room — fans can scroll through Cunningham’s personal picks: pieces she wears, pieces she swears by, and pieces she’s been spotted in before major WNBA matchups. Among the standout items:
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Her iconic No. 8 Indiana Fever jersey
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A “Hot Girls Eat Arby’s” T-shirt
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Damian Lillard x Adidas signature sneakers
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A full cowboy-hat-and-boots look straight from her tunnel-walk flair
It’s not just merchandising — it’s world-building. And Cunningham seems determined to carve out a space where personal style, hoops culture, and fan connection collide.
But as her brand climbs, the Fever are staring down an uncertain offseason. Only three players are currently under contract for 2026, and a wave of critical contributors — including Cunningham — are set to test free agency. Indiana’s miracle playoff run may have electrified the league, but its roster reality is on the edge of a shake-up.
Whether Cunningham returns to the Fever or cashes in on a new opportunity, one thing is crystal clear: her influence is now bigger than her stat line. She’s shaping narratives, shaping markets, and proving that even in recovery, she’s moving faster than anyone expected.
And if the Fever’s postseason shocker told us anything — it’s to never count out Sophie Cunningham, on the court or far beyond it.
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