In a move thatâs sending shockwaves through both the sports and entertainment industries, New England Patriots owner Robert Kraft has pledged $7 million to Turning Point USA to fund its upcoming âAll-American Halftime Show.â
The event, organized as a faith- and patriotism-centered alternative to the NFLâs official halftime production headlined by Bad Bunny, is set to take place during Super Bowl LX on February 8, 2026, at Leviâs Stadium in Santa Clara, California.
Turning Point USA â founded by the late Charlie Kirk and now led by his wife â announced the initiative earlier this month, positioning it as a celebration of âfaith, family, and freedomâ at a time when many Americans feel disconnected from mainstream entertainment.
A $7 Million Stand for Faith and Country
According to Turning Point officials, Kraftâs donation will cover production, artist performances, and nationwide broadcasting, ensuring that millions across America can tune in to the âAll-American Halftime Show.â Sources close to Kraft describe the move not as political, but as deeply personal.
âThis isnât about taking sides,â Kraft reportedly said. âItâs about giving people something real â something rooted in faith, pride, and unity. The American stage should remind us of who we are, not divide us.â
Kraft, one of the most influential figures in professional football, has long spoken about his belief in God, country, and hard work. His support for the project, insiders say, reflects a growing frustration with what he views as âagenda-driven entertainmentâ taking center stage in American sports culture.
âTaking the Field Back from Pop Cultureâ
Turning Point USA describes the âAll-American Halftime Showâ as a âmusical tribute to God and country,â featuring a mix of Christian, gospel, and country performers.
While Kraft will not perform, he is expected to make a live appearance as a host and symbolic figure of leadership, emphasizing the message that integrity, faith, and gratitude still belong at the heart of American life.
His personal motto for the event â âFaith, freedom, and unity taking the field back from pop cultureâ â has already gone viral across social media platforms, with supporters praising him for his courage to stand apart from the Hollywood mainstream.
Fans on X (formerly Twitter) have flooded the platform with support. One post thatâs been widely shared reads:
âRobert Kraft isnât just building teams â heâs building a movement. $7 million to remind America what it stands for. Thatâs real leadership.â
Supporters Applaud â Critics Push Back
Supporters hail Kraftâs donation as a ârefreshing act of patriotism,â praising him for promoting values that transcend politics. Many see his decision as a statement that sports and entertainment can still reflect moral conviction and cultural pride.
However, not everyone is on board. Critics argue that the âAll-American Halftime Showâ risks deepening cultural divides, framing it as a political stunt rather than a unifying celebration.
A spokesperson for Kraft dismissed those claims:
âRobert isnât trying to compete with Bad Bunny or the NFL. Heâs creating space for something different â a halftime that uplifts instead of provokes.â
Turning Point USA echoed that sentiment, describing the event as an âopportunity to unite Americans around gratitude, courage, and belief.â






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