CHICAGO — A shocking news has just shaken the baseball community: TIME Magazine officially named Craig Counsell – Coach of the Chicago Cubs – in the Top 100 Most Influential People in World Sports.
From a diligent, constantly learning player, to a cool, intelligent and humble strategist, Counsell has gone beyond the limits of a coach to become a symbol of fighting spirit, belief and a true winning culture.
“It’s never just about the wins…”
On the Cubbies Stars homepage, an image of Counsell in his familiar blue shirt was shared with a quote that shook the online community:
“It’s never just about the wins. It’s about the people, the belief, and the fight to become something greater together.”
Those words are not a slogan – they are a life philosophy that Counsell brings to every locker room, every practice, every moment the Cubs face adversity.
A native of Wisconsin, Counsell was not a flashy star. But his tenacity, consistency, and deep understanding of the game helped him gradually establish himself — first on the field, then behind the plate.
When he led the Milwaukee Brewers, he turned a small team into a disciplined, hungry machine. When he moved to the Chicago Cubs, Counsell brought that spirit with him, transforming a once-skeptical team back into a team that never gave up.
TIME called him “The Relentless Visionary,” a tireless pioneer, and he deserved it.
Counsell didn’t just transform the Cubs with tactics; he breathed life into the team — believing in people rather than numbers. He built a culture where every player understood his role, every loss was a lesson, and every victory was a collective effort.
On the mound, Counsell didn’t shout. He observed, corrected, and encouraged. Behind the calm smile is a mind that calculates every detail — from lineups to bullpen, from baserunning strategies to motivation.
A Cubs employee shares:
“He didn’t just teach us how to win — he taught us how to be stronger people.”
TIME notes: “Influence beyond the lines”
In its tribute, TIME Magazine emphasized that Counsell’s influence extends beyond the baseball field — he represents unwavering leadership, a belief in teamwork, and the power of courage in modern sports.
From rebuilding the Cubs as a symbol of unity to inspiring thousands of young coaches across America, Counsell is more than just a manager — he is redefining what leadership in sports means.
The recognition from TIME is more than just a personal accolade, it’s an affirmation that in the competitive world of baseball, those who lead with their hearts – like Craig Counsell – can still change a city.
The Cubs are resurgent, Chicago is believing, and MLB is taking stock: Craig Counsell is more than just a manager – he is the soul of a quiet revolution in American sports.
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