Foxborough, In a bold and controversial statement, New England Patriots owner Robert Kraft is demanding the NFL cancel Bad Bunnyâs performance for the 2026 Super Bowl Halftime Show. Kraftâs criticism of the NFLâs choice to headline the global reggaeton sensation has sparked a wave of debate among fans and within the league.

Kraft, who has been at the helm of the Patriots for decades, is well-known for his traditional approach to both football and entertainment. In a rare public rebuke of the league, Kraft expressed his deep disappointment, asserting that the halftime show should reflect the cultural values that have long been associated with the sport.
âThe Super Bowl is a celebration of American football, and we must ensure that the halftime show resonates with the values and passions of the sportâs core fans,â Kraft said in his statement. âWhile Bad Bunny has found tremendous success in his genre, his performance is not in line with the traditions of the game that millions of Americans cherish. The NFL must reconsider this decision.â
The reaction to Kraftâs comments has been divisive. On one hand, many of the NFLâs traditional fans have voiced their support for the Patriots ownerâs stance. âThe Super Bowl halftime show should be a moment of unity, showcasing music that appeals to the broadest base of fans. Bad Bunny doesnât represent the spirit of the NFL,â said one fan on Twitter.
On the other hand, Kraftâs call for cancellation has ignited criticism from fans who feel the NFL needs to embrace a more diverse, global audience. âThis is exactly whatâs wrong with the NFL. Itâs not just about the American crowd anymore. The game is watched by millions around the world, and Bad Bunny is a perfect fit to represent that international appeal,â said sports culture expert Maria Velasquez.
Kraftâs opposition to the reggaeton starâs performance has also raised questions about the NFLâs evolving entertainment strategy. In recent years, the halftime show has showcased a wide range of musical acts, from Shakira and Jennifer Lopez to The Weeknd, reflecting the changing tastes of the NFL’s fanbase. Critics argue that Kraftâs stance is indicative of a larger issue of resistance to change within the league.
âFootball, like any other major sport, is a reflection of the society it represents. The NFL is an entertainment product, and entertainment evolves. Bad Bunny brings millions of new eyes to the game, and that should be celebrated,â said sports analyst David Green.
With Super Bowl 2026 fast approaching, the NFL faces a pivotal moment in how it handles this controversy. Kraftâs comments have added fuel to the ongoing debate about the role of diversity and entertainment in the NFL, and it remains to be seen whether the league will adjust its plans in light of the pressure from high-profile figures like Kraft.




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