The announcement ends weeks of speculation, after reports circulated pointing to Taylor Swift as the leading candidate to headline the show. However, according to reports, the artist imposed conditions regarding the broadcast rights and ownership of the audiovisual material of her performance, something the NFL was unwilling to grant.
Despite the controversy, the league ratified its selection of Bad Bunny, one of the most influential figures in Latin music globally. His performance will be the first headlined by a solo Puerto Rican artist, marking a cultural milestone for the Hispanic community and consolidating the Latino impact within American sports entertainment.
However, the decision was not without criticism. In recent weeks, various conservative sectors in the United States have expressed their rejection of the singer’s political stances, as he has openly expressed his support for social issues such as LGBTQ+ rights, gender equality, and the political autonomy of Puerto Rico.
Sources close to the organization assured that the NFL “doesn’t make decisions based on political ideologies, but rather on talent, relevance, and cultural connection,” emphasizing that the goal is to offer “the most inclusive and representative show possible.”
Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, has remained publicly silent following the confirmation. However, in a previous interview, the artist had stated that “being on the biggest stage in the world would be an honor for any Latin musician.”
Super Bowl LX will be played on February 8, 2026, and the show promises to be one of the most anticipated in recent years. Between the anticipation surrounding its staging and the debate surrounding it, Bad Bunny’s performance is already undoubtedly one of the most talked-about cultural events of the upcoming season.
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