Angel Reese is taking her fashion game to the next level with a major partnership announcement that combines her basketball stardom with her lifelong love of style. The two-time WNBA All-Star has been named global ambassador and creative collaborator for Juicy Couture, marking a significant milestone in her growing influence beyond the basketball court.
The 23-year-old Chicago Sky forward will serve as the face of the brand’s signature Viva La Juicy fragrance while co-designing a new apparel line called Angel Couture. This collaboration represents what Reese describes as a full-circle moment, having grown up admiring the brand’s trendsetting aesthetic and glamorous approach to fashion.
From childhood fan to brand partner
The basketball star’s connection to Juicy Couture runs deep, tracing back to her childhood when she first fell in love with the brand’s confident, fun approach to fashion. Reese expressed how natural the partnership felt, emphasizing her excitement about bringing her own energy and perspective to a brand she’s admired since childhood.
The collaboration allows Reese to blend her personal style with Juicy’s iconic DNA, creating pieces that feel both familiar and fresh for today’s fashion landscape. Her involvement extends beyond typical endorsement deals, as she worked directly with the brand’s design team to ensure every piece reflects her bold, unapologetic aesthetic.
Angel Couture collection details
The newly launched Angel Couture line showcases updated versions of Juicy’s most recognizable staples, including reimagined velour sets, graphic baby tees, and statement separates. Prices for the collection range from $39 to $139, making the collaboration accessible to a wide range of fashion enthusiasts.
Reese emphasized the importance of including velour in the collection, recognizing it as fundamental to Juicy’s brand identity. The line features updated track sets in new colorways alongside hoodies and versatile pieces designed for mixing and matching based on individual style preferences.
Standout pieces include luxurious velour sets and black-on-black fleece looks that balance comfort with statement-making appeal. The design philosophy centers on helping people feel confident, have fun with fashion, and approach their style with an unstoppable attitude.
Fashion as personal expression
For Reese, fashion extends far beyond clothing choices. She views style as an integral part of her personal story and a way to express different facets of her identity beyond her athletic achievements. The partnership allows her to demonstrate that athletes can excel in sports while maintaining their individual style and feminine expression.
The tunnel before games has become Reese’s personal runway, where she carefully considers what story she wants to tell through her outfit choices. Whether casual or glamorous, each look is intentionally crafted to reflect her mood and personality on any given day.
Her fashion journey began in childhood, exploring her mother’s and grandmother’s closets and caring deeply about outfit choices for school and practice. This early interest evolved into a sophisticated understanding of how fashion can communicate identity and confidence.
Balancing athletics and style
Reese has mastered the art of balancing her intense competitive nature on the basketball court with her softer, more expressive side through fashion. She sees these aspects of her personality as complementary rather than contradictory, allowing her to showcase different dimensions of who she is.
The partnership comes during a landmark year for the athlete, who graced the cover of Vogue’s winter 2025 issue and received recognition from Harper’s Bazaar and BET. These achievements highlight her growing influence in fashion and culture beyond her impressive rookie WNBA season.
Expanding brand presence
The Angel Couture collection and Viva La Juicy campaign launched Monday on juicycouture.com and will be available at major retailers nationwide including DTLR and JD Sports. The fragrance component will be sold through Macy’s, expanding the partnership’s reach across multiple retail channels.
This collaboration joins Reese’s existing portfolio of brand partnerships with major companies including Reebok, Reese’s, and Beats. Her ability to bridge women’s sports with mainstream culture has made her an attractive partner for brands seeking authentic connections with diverse audiences.
Beyond business success
Outside her commercial achievements, Reese remains committed to advocacy work through the Angel C. Reese Foundation, which she founded in 2023. The organization focuses on empowering girls and women through sports, education, and financial literacy programs.
Her rookie WNBA season showcased her exceptional talent, earning All-Star recognition while setting the league’s single-season rebounding record. These accomplishments, combined with her cultural influence, position her as a transformative figure in women’s sports.
The Juicy Couture partnership represents more than a business deal for Reese. It symbolizes her evolution from childhood fan to cultural influencer, demonstrating how authentic passion can translate into meaningful professional opportunities that inspire others to pursue their own dreams with confidence and style.
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