💥“Is This the End — or the Beginning?” — Sophie Cunningham Sends Shockwaves With New Career Tease
Sophie Cunningham’s 2025 season didn’t end the way she planned — but somehow, her story just keeps getting bigger. The fiery 6-foot-1 guard, known for her swagger, her scrappy defense, and her unapologetic loyalty to teammates, might be stepping into something far beyond basketball.
After averaging 8.6 points, 3.5 rebounds, and 1.2 assists in her debut season with the Indiana Fever, Cunningham’s year came to a sudden stop with a knee injury. But while she was sidelined from the court, her popularity exploded.
It all started back in June — a heated moment on the floor when Cunningham was ejected for standing up for Caitlin Clark. The clip went viral in seconds. By the time she walked off the court, thousands of new followers had flooded her social media. Suddenly, Sophie wasn’t just a player — she was a brand.
Soon after, she signed sponsorship deals with Ring and Arby’s, turning her rising fame into real business. Then came the next chapter: her own podcast, “Show Me Something,” where her sharp humor, blunt takes, and Missouri-born grit turned her into one of the most talked-about voices in the WNBA world.
But this week, Cunningham may have hinted at her biggest pivot yet.
On Monday, she appeared on “Good Morning America” in New York City, sitting under the studio lights in her new role as an Arby’s spokesperson. Her charm was effortless. Her energy was pure showbiz.
“They gave me one of these shirts and it kind of blew up, to be honest,” Cunningham laughed on air. “I didn’t think it was going to, but it’s been an absolute hit.”
The segment was short — but it changed everything. Viewers couldn’t stop talking about how natural she looked behind the desk. And apparently, neither could she.
After the broadcast, Cunningham posted a behind-the-scenes clip on X with a simple caption:
“Can you just imagine?”
Fans didn’t need to. The replies poured in.
“Nailed it!” one wrote.
“You’re a natural, Sophie,” said another.
“Please tell me this means you’re hosting a show!”
It was the kind of buzz that feels like a preview — not an ending.
For now, Cunningham insists she’s not leaving basketball behind. She remains an unrestricted free agent heading into the 2026 season, giving the Indiana Fever a major decision to make: do they re-sign the fan favorite who became one of the most recognizable personalities in the league, or risk losing her to both another team — or another industry?
Because make no mistake: whether it’s courtside, behind a podcast mic, or under the lights of a national TV studio, Sophie Cunningham knows how to make people watch.
And if Monday’s appearance was a preview of her next act, one thing’s for sure — this story isn’t about retirement. It’s about reinvention.
The WNBA may have built her name. But Sophie Cunningham?
She’s building her empire.
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