Indiana Fever fans were left stunned this week as Lexie Hull, one of the WNBA’s rising stars, signaled a major shift in her career. Coming off her best season yet, the Stanford alum and former No. 6 overall draft pick averaged career highs of 7.2 points, 4.3 rebounds, 1.8 assists, and 1.2 steals per game, helping lead the Fever to their first playoff win since 2015 and a trip to the semifinals. Yet despite on-court success, Hull appears ready to pivot away from basketball to focus on entrepreneurial ambitions.
Hull’s presence in the Fever lineup was invaluable in 2025. One of only four players to appear in all 44 regular-season games, she provided stability while stars like Caitlin Clark, Aari McDonald, and Sophie Cunningham battled injuries. Her consistent performance made her a cornerstone of the team’s resurgence, earning praise from teammates and fans alike. Now, as a restricted free agent, the Fever hold the first option to re-sign her for 2026 — but Hull’s future may lie elsewhere.
On Sunday, Hull teased a major career move in a TikTok post captioned “founder things,” showing herself alongside a close friend in what appeared to be a studio space, racks of clothing behind them. “POV you’re building a brand with your bestie,” the post read, hinting at a new venture in fashion or lifestyle. While details remain scarce, the video offered the first glimpse into Hull’s post-basketball ambitions.
This isn’t Hull’s first foray into the business world. During her time at Stanford, she completed internships in marketing at Nex in 2019 and worked as an analyst at private equity firm Altamont Capital Partners in 2021. Her business acumen was further highlighted last week when she spoke at a Chrysalis Collective event in New York City, discussing what it takes for female founders and investors to thrive in sports-adjacent industries.
Hull’s professional brand extends beyond the court. Partnerships with Mattress Firm, Curology, and Dazzle Dry, along with fashion collaborations with TJ Maxx, Athleta, and Portland Gear, have positioned her as an emerging entrepreneur with influence in both sports and lifestyle spaces. These experiences have clearly shaped her next steps — steps that may see her trading the WNBA hardwood for boardrooms and creative studios.
While fans may mourn the possibility of Hull stepping away from basketball, the decision reflects a growing trend among athletes diversifying their careers. For Hull, the shift is not a farewell but an evolution, one that merges her passion for business with the discipline, resilience, and creativity she honed on the court.
The WNBA and Fever faithful are left with one pressing question: will Lexie Hull return to basketball, or is this the start of a new chapter where her greatest victories come off the court?
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