🚨 BREAKING: Faith, Family, and Football: Jerry Jones Joins Erika Kirk to Launch ‘All-American Halftime Show’ in Challenge to the NFL As Super Bowl 60 nears, the Cowboys owner and Turning Point USA join forces to create a rival halftime performance celebrating faith, freedom, and the true spirit of the game.Ng1

As the countdown to Super Bowl 60 heats up, an unexpected cultural showdown is brewing — not on the field, but during halftime.

In a stunning announcement that’s sending shockwaves across sports and media circles, Turning Point USA, led by Erika Kirk — widow of conservative activist Charlie Kirk — has unveiled plans for “The All-American Halftime Show.” The event, set to air simultaneously with the NFL’s official halftime performance, promises to celebrate faith, family, and freedom — a direct nod to what organizers call “the values that built American football.”

Adding to the spectacle, Dallas Cowboys owner Jerry Jones has stepped in with major support, pledging a reported $8 million toward production costs. Speaking at a press conference in Arlington, Jones called the project “a celebration of the fans who make football a reflection of America itself.”

“This game isn’t just about touchdowns and trophies,” Jones said.
“It’s about who we are as a nation — our roots, our families, and the pride that comes with being American.”

The announcement comes amid rising debate surrounding the NFL’s choice of Bad Bunny as headliner for the official 2026 Super Bowl Halftime Show — a decision Jones has publicly criticized for being “out of touch with football’s core audience.”

Now, many see “The All-American Halftime Show” as both a counter-program and a statement. The event is expected to feature patriotic performances, tributes to military service members, and guest appearances by country music stars and former NFL legends.

Social media exploded within minutes of the news. “Jerry vs. the NFL” quickly became a top trend, with fans rallying around Jones’ bold move. Supporters hailed it as “a return to football’s true spirit,” while critics accused Jones of politicizing the sport.

Regardless of where fans stand, one thing is clear: Super Bowl Sunday just got a whole lot more divided — and more interesting.

As one commentator put it on X (formerly Twitter):

“Forget the game — the real battle this year is between two halftime shows, two visions of America, and one question: Who really owns football’s soul?” 🏈🇺🇸