The WNBA is facing one of the most consequential turning points in its history, and Phoenix Mercury guard Sophie Cunningham is making sure her voice is heard loud and clear. As negotiations surrounding the league’s new Collective Bargaining Agreement heat up, proposals for a major salary overhaul are gaining steam — and Cunningham isn’t holding back on what she believes must happen if the league wants to survive the next decade.
In a fiery statement that has ignited social media and sent shockwaves across the basketball world, Cunningham framed the issue in stark terms: “If the WNBA is serious about keeping its biggest stars, the new CBA has to prove it. We can’t keep building this league on the backs of underpaid players.” Her comments tap directly into a long-growing tension between the league’s ambitions and the reality faced by the women whose talent fuels its rise.

Cunningham’s message is blunt, forceful, and impossible to ignore — a rare bit of candor in a league often cautious with public criticism. She continued, “Increasing salaries isn’t a luxury — it’s a necessity. And if this proposal goes through, it could finally deliver the respect and stability players have been fighting for.”
That statement has become the lightning rod of the debate.
For years, WNBA players have balanced elite professional basketball with off-season overseas contracts, endorsement hustles, and precarious financial realities that stand in stark contrast to the meteoric growth of women’s sports in America. Attendance is up. Revenue is up. Television audiences are breaking records. Names like Caitlin Clark, A’ja Wilson, Angel Reese, Sabrina Ionescu, and Kelsey Plum are turning the league into a must-watch product. And yet, player salaries remain far below what most fans believe they should be.
The league office knows it. Team owners know it. And now, thanks to Cunningham’s explosive remarks, the entire public knows it too.
Inside league circles, the new CBA proposal reportedly includes a substantial increase to the salary cap, expanded revenue-sharing mechanisms, and stronger benefits to support year-round player commitments. But nothing — absolutely nothing — has caught as much attention as the possibility of significant salary hikes designed specifically to keep star players from bolting overseas or burning out under the weight of dual-season obligations.
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Cunningham’s comments underscore what many players have felt privately: that the sport is evolving faster than its financial structure. While the WNBA’s visibility has skyrocketed thanks to a new wave of charismatic stars, the pay scale has not kept pace with the league’s cultural impact or its commercial value. Her statement is not just a warning — it’s a challenge to the league’s leadership.
And for fans, her words feel like a rallying cry.
Supporters immediately took to social media, with hashtags calling for fair pay, increased transparency, and accountability for the league’s decision-makers. Many are praising Cunningham for saying publicly what countless players have whispered behind closed doors: that the WNBA cannot expect loyalty from its brightest stars without offering financial security in return.
League officials have not yet responded directly to Cunningham’s remarks, but sources indicate that the discussions behind the scenes have intensified — and the pressure is now on the WNBA to show its players that the future they’ve been promised is finally within reach.
Because the truth is simple: if the WNBA wants to keep building its empire, it must pay the women who built it.
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