The holiday season is officially kicking off with a wave of generosity, as Pacers Sports & Entertainment launches the 16th annual JAKKS Pacific Big Toy Giveaway, part of the Season of Giving presented by DEEM. This beloved program, now a staple of the community for over a decade, promises to light up the faces of children across the state with toys, laughter, and the unmistakable magic of the season.
For the entire month, Pacers will partner with local nonprofits to distribute thousands of toys to children who might otherwise go without during the holidays. From bustling urban centers to quieter rural towns, no corner of the state is being overlooked. Families in need will find joy in the smallest of gifts, from action figures and dolls to games and puzzles, each one carefully selected to bring happiness and spark imagination.
“It’s more than just toys—it’s hope, it’s joy, it’s creating moments that children and families will remember forever,” said a spokesperson for Pacers Sports & Entertainment. “Every year, we are humbled by the generosity of our community partners and the excitement we see in the children’s eyes. This year, we want to make the impact even bigger.”
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The JAKKS Pacific Big Toy Giveaway has a storied history. Since its inception 16 years ago, the program has grown exponentially, delivering tens of thousands of toys to families and inspiring countless acts of kindness along the way. The initiative has become a symbol of community collaboration, bringing together corporate sponsors, volunteers, and nonprofits in a shared mission: spreading holiday cheer far and wide.
This year, DEEM’s Season of Giving initiative amplifies the program’s reach. With strategic partnerships and coordinated efforts, organizers are aiming to reach even more children than in previous years, ensuring that every toy counts and every smile matters. Local nonprofits play a crucial role, serving as the bridge between the generosity of donors and the children who receive these gifts, often going the extra mile to ensure the distribution process is seamless and safe.
The anticipation is palpable. Social media channels are buzzing with announcements, behind-the-scenes glimpses of toy collection, and heartwarming stories from past years. Families eagerly await the arrival of volunteers, knowing that for many children, the Big Toy Giveaway marks the highlight of their holiday season.

As the program unfolds throughout the month, one question lingers: what surprises and heartwarming moments will this year bring? With thousands of toys already earmarked for distribution, the excitement is only just beginning. The Pacers and their partners are poised to deliver not just gifts, but unforgettable experiences, reminding everyone that the true spirit of the season lies in giving, sharing, and creating lasting memories.
For anyone looking to be part of this incredible wave of generosity—or simply to witness the magic firsthand—the 16th annual JAKKS Pacific Big Toy Giveaway promises to deliver stories, smiles, and moments that will keep hearts full long after the holidays end. Stay tuned, because this is one holiday story that’s just getting started—and it’s guaranteed to inspire, surprise, and leave you coming back for more.
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