She’s not just building a career — Angel Reese is building an empire. The Chicago Sky star just pulled off one of the boldest business moves in women’s basketball: she officially trademarked her own name.
Filed and approved by the United States Patent and Trademark Office on October 28, 2025, the registration cements “Angel Reese” as a legally protected brand under her company, Angel Reese LLC. The trademark applies to basketball and entertainment-related goods and services — meaning anything that carries her name, likeness, or signature now falls under her control.
It’s a massive step — not just for Reese, but for the entire new generation of WNBA players turning fame into fortune.
The move comes as no surprise to those who’ve followed her meteoric rise. From her LSU championship run to her viral “Bayou Barbie” persona, Reese has always understood the power of image and marketing. Now, she’s taking full ownership of it — literally.
According to the official filing, the trademark protects “the name, portrait, and signature that identifies a living individual.” In plain terms: no one can use “Angel Reese” for commercial purposes without her approval.
Fans are calling it a boss move. Critics? Speechless. But the message is loud and clear — Angel Reese is done letting anyone else profit off her name.
Reese’s business instincts have been sharp since her college days. She was one of the first athletes to maximize the NCAA’s NIL (Name, Image, and Likeness) era, signing brand deals with giants like Amazon, Mercedes-Benz, and Coach while still at LSU.
But this trademark signals a new era. She’s no longer just endorsing products — she’s owning her identity.
“People have called me the villain, the Barbie, the star — and I’ve embraced it all,” Reese said in a past interview. “At the end of the day, it’s all part of my story. Now, it’s my business too.”
It’s a statement that resonates far beyond basketball. By taking legal control of her name, Reese joins a growing list of athletes — from LeBron James to Serena Williams — who’ve turned personal branding into generational wealth.
The timing couldn’t be more perfect. Reese’s first full WNBA season with the Chicago Sky drew huge attention, both for her performance on the court and her growing presence off it. She’s become one of the most recognizable faces in women’s sports — a crossover star with both Gen Z influence and mainstream appeal.
And this trademark? It’s not just a vanity move — it’s a strategy.
Industry insiders suggest Reese is gearing up to expand her brand into fashion, lifestyle, and media ventures. Think “Bayou Barbie” merch lines, makeup collaborations, or even her own media company — all under her name, her rules.
Angel Reese’s move isn’t happening in isolation. It’s part of a larger cultural shift where female athletes are no longer waiting for the system to catch up — they’re building their own.
In an industry that’s often undervalued women’s sports, Reese’s trademark is a declaration of independence. It says, I’m not just an athlete — I’m a business.
And fans love it. Social media exploded after the announcement, with comments calling Reese “a genius,” “a mogul in the making,” and “the future of women’s basketball.”
The Bottom Line
Angel Reese has been called a lot of things — flashy, confident, even controversial. But with one signature move, she’s proven she’s also fearless and future-focused.
By trademarking her name, she’s not just protecting her brand — she’s setting the standard for every young athlete watching her rise.
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