Dallas Cowboys owner and CEO Jerry Jones didn’t hold back when asked about the NFL’s latest Super Bowl halftime lineup. Known for his outspoken views and deep respect for football tradition, Jones made it clear he’s frustrated with what he sees as the league’s growing obsession with spectacle over sport.
“The Super Bowl is supposed to celebrate football — America’s game — not just put on another concert,” Jones said. “We’re losing sight of what made it special: the grit, the pride, and the love of competition.”
According to league sources, Jones has been vocal in private meetings about keeping the Super Bowl “about the sport,” not about “marketing trends or celebrity headlines.”
His comments sparked immediate debate online. Some fans applauded him for “saying what old-school football fans have been thinking,” while others called his take “outdated” and “out of touch.”
Still, Jones’ passion for football’s tradition is undeniable. For decades, he’s been one of the league’s most powerful voices — and when he speaks, the NFL listens. His latest comments reignite a larger question that has hovered over the Super Bowl for years: Is America’s biggest sporting event still about the game, or has it become something else entirely?
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