In one of the most explosive developments in recent women’s basketball history, Sophie Cunningham has officially announced her move to Project B, the enigmatic new international league rumored to be offering players annual salaries exceeding $2 million. The news dropped without leaks, without buildup, and without warning — instantly sending shockwaves through the WNBA and the global basketball community.
Project B confirmed the signing with a striking declaration, labeling Cunningham not only as PLAYER, but also PARTNER and OWNER, signaling that this venture is far more than a traditional contract. Cunningham is not just joining a team — she is investing in a movement, one designed to challenge the existing structure of women’s professional basketball.
“Excited to join Project B’s athlete roster as they launch a new chapter in women’s basketball,” Cunningham wrote. “Our game is exploding in popularity, and I’m all in on carrying that momentum forward in any way I can, both at home in the US and beyond.”
The message is powerful, pointed, and impossible to ignore. Cunningham is aligning herself with a project that aims to rewrite the economics and visibility of the sport — and she is doing so at a moment when women’s basketball is experiencing unprecedented global attention.
Cunningham’s decision to join Project B is more than a career move — it is a direct challenge to the financial limitations that have long defined the WNBA. The league’s current maximum salary remains a fraction of what Project B is rumored to be offering. By making this leap, Cunningham sends a message heard loudly in every front office and locker room: the market for elite women’s talent is evolving — fast.
While details about Project B remain partially under wraps, insiders point to a model built around international touring, private investment, player equity, and a global broadcast strategy. It’s an ambitious blueprint, one that many dismissed as unrealistic — until a high-profile WNBA star signed on the dotted line.
Cunningham’s arrival legitimizes the league in a way no marketing campaign ever could. She brings star power, intensity, leadership, and a massive fan following. And with her endorsement, the door is now wide open for more players to consider making the same jump.
This is the question currently burning through the basketball world.
If Project B truly offers salaries in the $2 million range, combined with ownership stakes and creative control, the league immediately becomes one of the most financially attractive options ever created for women athletes. Agents, executives, and players alike are forced to reevaluate their assumptions — and their future.
Some insiders predict that Cunningham is merely the first major domino, with more high-profile announcements expected in the coming months. If multiple WNBA stars follow, Project B could radically reshape the global competitive landscape, creating a new era of player empowerment and financial security.
Others worry this could trigger a talent drain from the WNBA — especially if the league cannot match or counter Project B’s unprecedented offers.
For Sophie Cunningham, the move aligns perfectly with her identity as one of basketball’s fiercest competitors and biggest personalities. She has long been seen as a player unafraid of bold decisions, someone willing to take risks for the sake of personal growth and the advancement of the sport.
Project B offers what many athletes have long demanded but rarely received:
money, equity, and global reach.
For Cunningham, embracing this new model is not just a professional choice — it’s a statement about the direction she believes women’s basketball should be heading.
Today’s announcement is more than breaking news — it may be the beginning of a historic shift. Sophie Cunningham’s decision will be studied, debated, celebrated, and criticized in equal measure. But one thing is undeniable: she has changed the conversation.
The launch of Project B is no longer a rumor, a whisper, or a curiosity. It is a real, tangible force capable of transforming the sport’s economic and cultural landscape.
And with Cunningham as the face of this new era, the basketball world now waits — anxiously, breathlessly — to see who steps forward next.
A new chapter has begun. And it is already rewriting the rules.
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