On October 9, 2025, Turning Point USA (TPUSA), a conservative nonprofit organization founded by the late Charlie Kirk, announced plans to host an alternative Super Bowl halftime show, dubbed the “All-American Halftime Show,” scheduled for February 8, 2026, during Super Bowl LX at Levi’s Stadium in Santa Clara, California. This initiative aims to counter the NFL’s selection of Puerto Rican artist Bad Bunny as the official halftime performer.
The NFL’s announcement of Bad Bunny as the Super Bowl LX halftime headliner marked a historic moment, as he became the first primarily Spanish-language artist to headline the event as a solo act.
Born Benito Antonio Martínez Ocasio, Bad Bunny is a Puerto Rican reggaeton and Latin trap artist who has been vocal about his political views, particularly concerning U.S.
immigration policies and his criticism of former President Donald Trump. His outspoken stance has garnered both admiration and controversy, especially among conservative circles.
In response to Bad Bunny’s selection, TPUSA announced its intention to create a competing halftime show that would celebrate what it describes as “faith, family, and freedom.”
The organization emphasized that the event would feature music performed in English, a direct contrast to Bad Bunny’s predominantly Spanish-language performances.
The initiative has sparked a cultural debate, with supporters viewing it as a patriotic alternative and critics perceiving it as divisive and exclusionary.
The “All-American Halftime Show” is set to livestream during Bad Bunny’s official halftime performance. TPUSA has indicated that the event will showcase a variety of musical genres, including Americana, classic rock, country, hip-hop, pop, worship, and “Anything in English.”
The organization has also conducted a survey to gather public input on preferred music genres for the show. While specific performers have not been announced, discussions have reportedly involved the rock band Creed, and conservative influencer Jack Posobiec is said to have played a role in initiating the idea.
The event is being promoted through TPUSA’s social media platforms, with a website providing updates and collecting fan input. The organization has stated that more information and musical artists will be announced at a later date
The announcement of the “All-American Halftime Show” has elicited a range of responses. Supporters of TPUSA view the event as a necessary counterbalance to what they perceive as the NFL’s embrace of “woke” culture, particularly in its selection of a Latin artist for the halftime show They argue that the event will restore traditional American values to the Super Bowl experience. Critics, however, argue that the initiative reflects a broader cultural and political divide in the United States.
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They contend that the emphasis on English-language performances and the framing of the event as “100% American, 0% Apology” may alienate non-English-speaking communities and perpetuate a narrative of exclusion. Some have also pointed out the irony in organizing a cultural event that contrasts with the multilingual and multicultural fabric of American society.
The controversy has also drawn attention to the role of the Super Bowl halftime show as a platform for cultural expression. Over the years, the event has featured a diverse array of artists from various backgrounds, reflecting the multicultural nature of the United States. The selection of Bad Bunny, a Latin artist, is seen by many as a celebration of this diversity.
In contrast, TPUSA’s proposed show appears to emphasize a more homogeneous cultural identity. This juxtaposition underscores the ongoing cultural debates surrounding national identity, representation, and inclusivity.
As the date of Super Bowl LX approaches, the debate over the “All-American Halftime Show” is likely to intensify. The event has become a focal point in the broader conversation about cultural representation and the intersection of politics and entertainment.
Whether TPUSA’s alternative show will attract a significant audience
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