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Brock Purdy Reveals the Secret to “Mr. Irrelevant” Becoming MVP: Sleeping with 49 Kyle Shanahan Dolls Every Night.K1

December 7, 2025 by Ngoc Kieu Leave a Comment

Brock Purdy: From Mr. Irrelevant to 49ers QB1 - Bleacher Nation

Brock Purdy Reveals the Secret to “Mr. Irrelevant” Becoming MVP: Sleeping with 49 Kyle Shanahan Dolls Every Night

In a revelation that has shaken the NFL to its comedic core, San Francisco 49ers quarterback Brock Purdy has finally shared the bizarre ritual he credits for transforming himself from Mr. Irrelevant—the last pick in the NFL Draft—into one of the league’s most talked-about MVP candidates.

Mr Irrelevant to Super Bowl QB: the rise and rise of 49ers star Brock Purdy | Super Bowl LVIII | The Guardian

His secret? Not a training method. Not a new diet. Not a revolutionary quarterback technique.

It’s sleeping with 49 miniature Kyle Shanahan dolls arranged carefully around him every night.

Yes—49 dolls. One for every number in the team’s name.

“It Started as a Joke… Then It Worked”

Heartwarming footage of Brock Purdy's 49ers Draft day phone call resurfaces as 'Mr Irrelevant' becomes MVP favourite | talkSPORT

Purdy revealed the strange superstition during an interview on a podcast, catching both hosts completely off guard.

“It began as a prank,” Purdy explained. “Somebody gave me a tiny Kyle Shanahan doll with a headset, play sheet, and angry sideline facial expression. I put it on my nightstand. Next morning, I had the best practice of my life. So I thought… maybe I need more.”

Is Iowa State's Brock Purdy first Mr. Irrelevant to play in Super Bowl?

Within a week, Purdy reportedly had six Shanahan dolls. By the end of the preseason, he had 49 custom-made ones—each with a different facial expression ranging from “mildly disappointed” to “full fourth-quarter rage mode.”

“I sleep surrounded by them,” Purdy said proudly. “When I open my eyes in the morning and see 49 little plastic Coach Shanahans staring at me, I know I can’t mess up.”

Kyle Shanahan Responds: Confused, Horrified, Flattered

When reporters informed head coach Kyle Shanahan about Purdy’s nightly doll ritual, he froze for several seconds before saying:

“That’s… uh… new.”

Pressed for more reaction, Shanahan added, “I mean, I’m glad Brock feels supported. But 49 dolls? Really? Why not just one big one? Actually, no—don’t answer that.”

Shanahan reportedly asked team officials whether a psychological evaluation was necessary, but ultimately shrugged and said, “As long as he keeps winning, I don’t care if he sleeps surrounded by dolls, chickens, or the entire offensive line.”

Teammates React with Shock and Entertainment

The 49ers locker room immediately erupted in laughter when the story broke.

Deebo Samuel said, “Bro, I’ve seen weird pre-game routines, but sleeping with 49 mini-coaches? That’s next-level commitment—or next-level creepy.”

George Kittle joked that he wants his own line of “Mini-Kittle Wrestler Dolls,” claiming they would “guarantee at least two touchdowns a game.”

Left tackle Trent Williams reportedly collapsed laughing and said, “I swear I heard plastic footsteps in his hotel room once. I should’ve known.”

Fans Embrace the Ritual

49ers fans wasted no time. Within hours of the news breaking, the official “Mini Kyle Shanahan Doll” went viral online.

  • Etsy sellers began listing custom dolls at record speed.

  • Fans posted photos of walls full of Shanahan dolls staring menacingly at their TVs.

  • One fan wrote: “If Brock is sleeping with 49 dolls, I’m sleeping with 50 to help the team.”

The hashtag #ShanahanDollDefense trended worldwide, featuring memes of dolls yelling at referees or drawing complex offensive schemes.

The Psychology Behind the Madness

Experts were asked to weigh in on Purdy’s ritual.

One sports psychologist suggested the dolls represent “constant accountability.”

“Shanahan is known for his intense standards,” she explained. “So if Brock sleeps surrounded by 49 plastic Shanahans, he’s conditioning himself to wake up already afraid of disappointing the real one.”

Another specialist simply said, “This is the most San Francisco thing I’ve ever heard.”

Is This the Real Reason He Became MVP?

Purdy insists the ritual is the only explanation for his unexpected rise.

“I wasn’t supposed to be a star,” he said. “I wasn’t supposed to be a starting quarterback. But when you sleep with 49 tiny Shanahans whispering ‘read the middle linebacker’ into your soul… greatness just happens.”

When asked if he plans to continue the doll routine for the playoffs, Purdy didn’t hesitate.

“Absolutely,” he said. “In fact, I’m adding a 50th one—a glow-in-the-dark Shanahan for night games.”

A Tradition Unlike Any Other

Whether the dolls truly fuel Purdy’s success or are simply the strangest superstition in NFL history, one thing is undeniable: the legend of “Mr. Irrelevant” just got a whole lot weirder—and much funnier.

And if Purdy ends the season holding an MVP trophy, don’t be surprised if he thanks not just his teammates and coaches, but also the 49 tiny plastic men silently watching over him every night.

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