Emma Watson, the star of the Harry Potter series, is taking a bold step outside of the film industry: starting a gin brand called Renais. Together with her brother Alex, Emma is not just a face, but is directly involved in building and shaping the brand – from the idea to the sustainable development direction.
Renais is notable for its eco-friendly production philosophy: using grape skins – a by-product of wine production – to distill gin. This approach not only reduces waste but also creates a unique flavor that reflects creativity and respect for nature. In a global context that is promoting “green” products, Renais is quickly making a name for itself as a new icon of environmentally friendly premium spirits.
Not only stopping at the UK market, Renais is planning to expand to international markets, demonstrating the long-term vision of the Watson brothers. According to The Times, the brand has called for an investment of up to 5 million pounds to promote its global development strategy. This is considered a step to affirm that Renais is not only a personal project but also a real business, with the potential to compete in the highly competitive gin market.
For Emma Watson, Renais is proof of the image of a multi-talented artist who dares to step out of her comfort zone. From a beloved actress, she is proving herself to be a brave businesswoman, bringing sustainable values and creativity to every drop of gin – an admirable move in her career journey.
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