Jimmy Kimmel Loses $30 Million Overnight After Starbucks Cuts Ties Over Charlie Kirk Remarks
Late-night host Jimmy Kimmel reportedly lost $30 million in endorsements overnight after Starbucks announced it was severing ties with him following remarks he made about the late conservative activist Charlie Kirk.
The controversy began when Kimmel, during his monologue, quipped: “Charlie Kirk always looked like a thumb that got invited to a Turning Point conference. Now he’s just… a thumbprint.”
Within hours, #BoycottKimmel trended on social media, and conservative influencers demanded accountability, calling his words “disrespectful” and “un-American.”
Starbucks issued a statement:
“At Starbucks, we believe in inclusivity, compassion, and beverages with names that take longer to say than to drink. Jimmy Kimmel’s comments are inconsistent with our values and, frankly, with the foam artistry we expect from our brand partners.”
The canceled deal was worth an estimated $30 million annually, covering commercials, branded skits, and other sponsorships. Kimmel’s agent attempted to salvage the partnership with a “Charlie Kirk Tribute Latte,” but Starbucks executives rejected it.
The stock market reacted immediately: Starbucks shares rose 12% after the announcement, while Disney stock, which owns ABC and Kimmel’s show, fell.
Conservative coffee chains like Black Rifle Coffee and Freedom Roast capitalized on the controversy with ads mocking Kimmel. Late-night peers offered mixed support, with Stephen Colbert, Seth Meyers, and James Corden making light gestures of solidarity.
Turning Point USA released a celebratory video titled “Caffeinated Karma,” while Fox News hosts applauded Starbucks’ decision. Donald Trump also weighed in on Truth Social, praising Starbucks’ move.
Starbucks baristas reported increased workloads due to customers requesting “Charlie Kirk” themed drinks.
Kimmel addressed the scandal on his show, joking about the loss and attempting to roast Starbucks: “The only thing worse than losing $30 million is drinking a caramel macchiato with your name spelled ‘Jimbo Krimel.’”
Sources indicate Kimmel is seeking new sponsorship deals, reportedly negotiating with LaCroix sparkling water.
Media critics argue the incident marks a watershed moment in the culture wars, raising questions about corporate influence on free expression and the impact on entertainers.
For now, Kimmel remains employed by ABC, but his reputation and income have been significantly affected, while Starbucks is being praised by conservative supporters.
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