Kraft’s Epic Stand Against Hate Hits Primetime! Patriots fans, get ready to rally! Our boss Robert Kraft is taking the fight against hate to the big screen this Sunday Night Football with a game-changing ad from the newly rebranded Blue Square Alliance Against Hate.Ng1

Patriots Nation, our legendary owner Robert Kraft is once again proving why he’s not just a football icon but a true leader in the fight for what’s right. Breaking news: His Foundation to Combat Antisemitism is rebranding to the Blue Square Alliance Against Hate, and they’re launching a powerful new ad this weekend on “Sunday Night Football”! This isn’t just any campaign – it’s a $10 million push to shine a light on the alarming rise in anti-Jewish hate across America.

You’ve seen the blue square pins everywhere – from celebrity lapels to social media profiles. Now, this symbol of solidarity is getting even bigger. The 30-second spot, debuting during the game, packs an emotional punch: “What do you say when a Jewish boy is kicked on a New York City sidewalk? What do you say when a Holocaust survivor is firebombed in the streets of Colorado? What do you say when one in three Jewish Americans were victims of hate last year? When there are no words, there’s still a symbol to show you care. The blue square.”

Kraft, who’s brought us six Super Bowl rings and countless memories, founded this organization in 2019 to combat rising antisemitism. The rebrand reflects a broader mission: uniting against all forms of hate while keeping the focus on protecting Jewish communities. With incidents spiking – think vandalism, assaults, and online harassment – this timely campaign aims to rally the 80% of Americans who are allies or unengaged to stand up.

For us Patriots fans, this hits home. Kraft’s philanthropy has always extended beyond the field, from education to social justice. Remember his $7 million Super Bowl ad last year? This is the next level, broadcasting during prime-time NFL action to reach millions.

 

How can you get involved? Grab a blue square pin, add it to your profile pic, or share this post! Visit bluesquarealliance.org to learn more and join the movement. Let’s show the world that Patriots stand united against hate – on and off the field.

What do you think, fans? Will you be tuning in to catch the ad? Drop your thoughts below, like, share, and tag a friend who needs to see this! 💙🏈 #StandUpToHate #BlueSquare #GoPats #RobertKraft