The Dallas Cowboys may have stumbled onto something special — and they can’t afford to let it slip away. Wide receiver George Pickens is putting together a season that could place him in rare company among franchise legends like CeeDee Lamb and Michael Irvin.
Through the first half of the 2025 campaign, Pickens is on pace for 1,455 receiving yards, a number that would make him just the third Cowboys player ever to surpass 1,400 yards in a single season. The only others to do so? Lamb (once) and Irvin (twice) — a clear indicator of just how dominant Pickens has become in his first year wearing the star.
A True No. 1 Target
Pickens’ chemistry with quarterback Dak Prescott has developed faster than anyone anticipated. His explosive route-running, contested-catch ability, and physical edge have turned him into the kind of receiver who can take over a game — something Dallas desperately needed after years of relying on Lamb as their primary threat.
The 24-year-old wideout, acquired in a blockbuster offseason trade, has already produced multiple 100-yard performances and shown the swagger that energizes the offense. Whether working the sideline or torching defenses downfield, Pickens has brought back shades of the Irvin era — fiery, fearless, and clutch when it counts.
The Business Side Looms
With Pickens’ contract situation set to become a major talking point, the Cowboys’ front office faces an obvious challenge: don’t wait. He’s proving week after week that he’s not just a complementary piece — he’s a foundational one.
“He’s earned every bit of it,” head coach Mike McCarthy said after last Sunday’s win. “George brings an edge that lifts this whole team.”
If Dallas is serious about building a long-term offensive core, a new deal for Pickens should be a top priority — especially before his price tag skyrockets.
The Next Generation
CeeDee Lamb and Michael Irvin set the gold standard for elite receivers in Cowboys history. George Pickens may be next in line. His current pace, production, and attitude all scream future superstar — and if the Cowboys want sustained success, locking him down now might be the smartest move they’ll make all year.
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