Reports say that Taylor Swift asked for exclusive rights to the video footage of her potential halftime performance — a condition that the NFL reportedly refused to grant.
In a recent interview, however, Swift clarified that there was never a formal offer and that the rights-issue rumors were false.
Earlier this month, NFL Commissioner Roger Goodell described Swift as a “special, special talent” and said she would be welcome at any time. But when asked whether she was actually in talks for the halftime show, he replied: “It’s a maybe.”
On 29 September 2025, the NFL officially announced that Bad Bunny will headline the Super Bowl LX halftime show, scheduled for 8 February 2026 at Levi’s Stadium in Santa Clara, California.
With Swift declining (or effectively choosing not to move forward) and Bad Bunny confirmed, the league has laid to rest the speculation surrounding Swift’s demand for yardage rights.
Music-industry insiders note that Swift’s request for performance-footage ownership gave her significant leverage, but one that the NFL was unwilling to concede.
While fans of Swift (“Swifties”) and NFL watchers might have hoped for a crossover moment, the league and Swift appear to have taken different paths — with Swift focusing on her fiancé, Travis Kelce of the Kansas City Chiefs, and her own upcoming album.
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